NEW YORK -- Safeway's brand strategy is going public. Speaking at the Banc of America Securities Consumer Conference here last week, Steve Burd, chief executive officer of the Pleasanton, Calif.-based retailer, said Safeway is preparing to launch "a redefinition our of brand" to the public in coming weeks. The launch will deliver a message he said will distinguish Safeway's shopping experience, atop ongoing efforts inside stores to brand proprietary product offerings. "What we're all about ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.