PLEASANTON, Calif. -- Safeway here has launched a roasted-chicken guarantee program in all its delis. Here's the deal: If there's not a hot, roasted chicken ready for takeout from the deli between 4 o'clock and 7 o'clock in the evening, customers will get a roasted chicken free on their next visit to the store. The guarantee, which -- according to a source in the Bellevue, Wash., office of Safeway's Seattle division -- is a first for the company, was ready for take-off July 14 and was ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.