OAKLAND, Calif. -- This fall Safeway will introduce "Fresh Ideas," a for-sale-at-checkout magazine with exclusive editorial about the chain and the products sold in its stores. Distribution of the magazine will be throughout all 840 Safeway units. "This is a magazine of substance that will only be available at our stores. We think this exclusivity is very important," said Debra Lambert, Safeway's corporate director of public affairs. EW Communications, New York, publisher of "Eating Well" ...

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