SAN DIEGO -- Major supermarket chains are showing a strong interest in organic certification after Safeway chose to get three of its six flour mills certified by Quality Assurance International here. For the past six months, Safeway has been heavily marketing its own certified organic "Select" bread brands in its 1,535 Safeway stores and 324 Von stores. Consumers have been enticed by shelf-talkers and in-store promotions for the organic wheat, whole wheat, seed, grain and multigrain breads. ...
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