HAYES, England (FNS) -- Safeway plc here has upped the ante in the fight to retain its loyal customers through an upgrade of its card-based frequent shopper program. The retailer's extra rewards are part of a plan to compete with other retailers in the market that also offer additional rewards to their cardholders. Last month marked the beginning of Safeway's new reward program that entitles loyal customers to earn up to triple the number of reward points currently offered. The new program ...

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