HAYES, England (FNS) -- Safeway plc here has upped the ante in the fight to retain its loyal customers through an upgrade of its card-based frequent shopper program. The retailer's extra rewards are part of a plan to compete with other retailers in the market that also offer additional rewards to their cardholders. Last month marked the beginning of Safeway's new reward program that entitles loyal customers to earn up to triple the number of reward points currently offered. The new program ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.