PLEASANTON, Calif. -- Safeway here has completed a data synchronization test with Unilever in one of the first efforts in North America to synchronize item data under new global standards between interoperable data pools. The test is a forerunner of an emerging Global Data Synchronization Network (GDSN) expected to launch at the end of the month under the auspices of the Uniform Code Council and EAN International. In the Safeway-Unilever test, Safeway's data pool, which coordinated the ...

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