PLEASANTON, Calif. -- Safeway here is one of the first retailers attempting to steer consumers toward wine varietals grown in the state by displaying "California Grown" signs on select vintages. Bottles of Gallo/Frei Brothers Redwood Creek Merlot and Cabernet and Meridian Santa Barbara Chardonnay wines in all Safeway stores throughout California have been outfitted with new point-of-sale materials that fit over the neck of the bottle, i.e. "bottleneckers." The tags are the product of the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.