PLEASANTON, Calif. -- Retail partners of Safeway here that are offering gift-certificate cards through the company's supermarkets said they are encouraged by results from the holidays. Safeway in October began merchandising gift cards from Nordstrom, Pier1 Imports, Wherehouse Music, Borders, Blockbuster and K-B Toys in most of its 1,500 stores in the United States. The program was put together by a new Safeway division called Safeway Marketing Services that arranges partnership ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.