Once again, the Thanksgiving holiday is all but upon us. So let's talk about some turkey. Specifically, let's talk about what a Safeway promotion has done to lift turkey from its near-commodity status to being the object of a little buzz. Safeway has focused a promotional effort around a recipe that shows the way to cook an entire turkey in just two hours. Moreover, Safeway is promoting not just the recipe, but locating needed ingredients together in stores so shoppers can pick up all ...

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