ALEXANDRIA, Va. -- For the second year in a row, the Society of American Florists here will launch a national rose promotion in July that includes advertising, public relations and local merchandising programs. members will receive promotion kits, which include a promotional ideas brochure, color poster, window banner, and camera-ready small-space ads, as well as camera-ready sheets of rose trivia, and care and handling tips. The campaign will include radio spots, television and radio ...

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