Research shows that most people are first exposed to prepaid phone cards through giveaways. Such premiums have proved critical in promoting the concept of prepaid phone cards to consumers and at retail. Although the use of prepaid phone cards in promotions is expected to grow at a compound annual rate of 15% until 2002, according to Boston-based Atlantic-ACM, retail sales are expected to rise faster (31% per year), taking over market share from promotions. Fred Voit, senior analyst for ...

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