As the warm-weather season approaches, retailers are heating up their deli-tray programs to capture additional shares of the market, with some expecting to see sales increases of 20% or more. But in interviews with SN, several deli executives made it clear they were not just reheating last year's leftover ideas. They are adding elements such as stronger advertising, updated brochures and expanded product lines. They are taking steps to make sure their party offerings stand out, such as ...

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