Wedding cakes can be a profitable niche for supermarket bakeries. Yet operators sometimes fight the perception that supermarket cakes are inferior to those sold at corner bakeries, retailers and industry observers told SN. A big part of the problem is that these programs often exist in obscurity -- even regular customers may not realize their neighborhood store can whip up an elaborate multi-tiered cake for their special day. And so, with the wedding season quickly approaching, officials at ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.