It pays to display. That doctrine, along with constant advertising, is crucial in building salty snack sales. Retailers said displays help attract consumers to the category and are also useful for generating trial of the new "better-for-you" reduced fat and sodium snack foods making their way to store shelves. "We basically have a salty snack in every ad," said Jeff Savage, category manager at Randalls Food Markets, Houston. "We use off-gondola displays in all of our stores. It is not a ...

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