First-aid creams and ointments are providing supermarkets with soothing relief from the scrapes suffered in their competitive battle with mass merchandisers and drug stores. As a buyer from a major Phoenix chain, who wished to remain anonymous, explained, "It really isn't that tough to compete [with mass merchandisers and drug stores]. You don't necessarily have to give [the category] away, you just have to have the selection and a fair price." Besides being a strong competitive category ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.