SYRACUSE, N.Y. -- Penn Traffic Co. here said last week that key merchandising and marketing initiatives resulted in higher same-store sales for the third quarter and 39 weeks ended Nov. 3. two periods on Dec. 11. According to Joseph V. Fisher, president and chief executive officer, the sales increase was "a direct result of the implementation of key merchandising and marketing initiatives, including the chainwide rollout of our loyalty card program." Penn Traffic completed implementation ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.