Whom do you trust? For retailers, the question is no game. While Price Chopper touts the benefits of operating an in-house program, most retailers prefer outsourcing their sampling. However, this is not the end of the decision-making process. "The catch is that it has to be the 'right' third party," said Kit Moss, president of Kit Moss Productions, Northbrook, Ill. "The third party should be local because they will have a better understanding of the market, and can react quickly to the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.