DALLAS -- In an unusual move for a membership warehouse club, two Sam's Club units in this market increased wine sales by cross merchandising several selections with specialty oils and breads. The promotion linked Vichon Mediterranean Merlot and Chardonnay, which are produced in France, with Consorzio flavored olive oils and La Madeleine specialty breads. "It was a huge success," said David Beadle, buyer for Sam's Club Dallas division, Carrollton, Texas. Two pallets of wine, for a total ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.