The cracker sandwich has graduated from novelty to full segment status in the cracker firmament. Primarily used as a lunchbox staple or as an away-from-home tummy comforter, the category has expanded far beyond the traditional image of a vended, bright orange, peanut butter-filled cheese item, and is attracting a growing consumer following. According to Nielsen North America, Northbrook, Ill., supermarket dollar sales of cracker sandwiches and snack packs have climbed 17.2% in the last ...
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