BURBANK, Calif. -- Buena Vista Home Video here has set a new, lower price for the fourth-quarter release of "The Santa Clause," said spokesman Steven Feldstein. Instead of the previously announced $22.99 suggested retail price, the title will go out at $19.99. Feldstein said this is based on research that showed the title would sell significantly better at the lower price. Street date on "The Santa Clause" will be Oct. 25 with an Aug. 29 prebook. It will be supported with two $5 mail-in ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.