CHICAGO -- Sara Lee's two-pronged strategy to regain both retailer and consumer confidence in its deli meats is meeting with success, said company officials. The products were the subject of the largest food recall in U.S. history, after federal investigators determined items manufactured at Sara Lee's Bil Mar Foods plant in Zeeland, Mich., were contaminated with the Listeria monocytogenes bacteria. Health officials linked the products to 100 illnesses nationwide, including 15 deaths. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.