MODESTO, Calif. -- In an attempt to keep summer volume steady, Save Mart Supermarkets here spotlighted cakes in full-page ads twice this summer and had "great results." So said Rick Piccininni, director of bakery and deli for the 89-unit chain. "The second cake sale, which we held the week of July 4th, was really phenomenal. Sales just went crazy," said Piccininni. "Sales were 15% higher than they were for the first one, in June. That was a surprise because in June people are having ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.