FRESNO, Calif. -- "Change is not an option," according to Pat Brooks, director of frozen, deli, dairy and liquor at Save Mart Supermarkets, Modesto, Calif. "Change is mandatory."
For frozen foods, that means change for the bigger.
Anticipating a continued rise in the popularity of frozen foods, the 95-unit chain installed its largest frozen food section to date in a store it opened here in February.
Making more room for frozens is the latest in an ongoing effort by Brooks and Save Mart to ...
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