FRESNO, Calif. -- "Change is not an option," according to Pat Brooks, director of frozen, deli, dairy and liquor at Save Mart Supermarkets, Modesto, Calif. "Change is mandatory." For frozen foods, that means change for the bigger. Anticipating a continued rise in the popularity of frozen foods, the 95-unit chain installed its largest frozen food section to date in a store it opened here in February. Making more room for frozens is the latest in an ongoing effort by Brooks and Save Mart to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.