"Eco-friendly" packaging is beginning to pay off for brand marketers. Cost savings today stem chiefly from three areas: source reduction (using less material to begin with), recycling efforts and the growing use of packaging with postconsumer recycled, or PCR, content. This ultimately results in different packaging on store shelves. Some changes have been obvious; others are more subtle. In a speech at Green Packaging '94, a conference held in June in Washington, Jim Scott, director of ...

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