The consumer palate is getting more sophisticated, thanks to the growth of international travel, food shows and celebrity chefs. Spices ranging from salt and pepper to lemongrass and wasabi powder are benefiting from it. Dollar sales in food stores for the top 50 spice brands generated $1.1 billion for the 52 weeks ending Nov. 2, 2003, a 4.3% increase, according to Information Resources Inc., Chicago. While spices are being used more on an everyday basis, consumption skyrockets during big ...

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