BRAMPTON, Ontario - The response to Loblaws' new line of Joe Fresh Style fashion items has far surpassed original forecasts, according to the person responsible for the line. "It's exceeding quite extensively what our original estimates were for performance and the customer response has been much greater than we anticipated," Louise Drouin, Loblaws' senior vice president, hard and soft goods, told SN. Named Joe Fresh Style after designer Joseph Mimran, the name behind the Club Monaco and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.