NORFOLK, Va. -- Farm Fresh here is using its floral program as a signature to herald its new generation of stores, giving the department a higher in-store profile and identity, backed up by a new wholesale operation that streamlines operations and introduces efficiencies to the department. The 45-unit chain recently opened its ninth remodeled unit, raising the number of stores containing floral departments to 36. The opening comes as the retailer is undergoing a three-year, $80 million ...

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