CHICAGO -- Brand marketers are ready to launch their first supermarket promotions through Information Resources Inc.'s scanner-verified program. "The first promotions will be in February and March in five introductory markets," said Tom Sullivan, executive vice president and general manager of the syndicated data provider's Customer Marketing Resources division. Albany, N.Y., Chicago, Denver, San Francisco and Houston are the introductory markets. St. Louis and Boston, originally part of ...
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