Retailers are expecting some pretty monstrous general merchandise Halloween sales next month. Many have reserved space for Halloween displays at front-end caps, seasonal aisles and along the Wall of Values. Retailers said they have boosted variety 10% in an effort to tap into the healthy margins that Halloween can provide. The continued popularity of Halloween parties and safer trick- or-treating activities has also prompted retailers to widen assortments in adult and children's costumes, ...

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