CHICAGO -- By cultivating category planners who excel at analytical thinking, Schnuck Markets, St. Louis, has developed a comprehensive category management program. But the initiative had a bumpy start. Randy D. Wedel, senior vice president of marketing and merchandising at the chain, described the evolution of category management efforts that began five years ago and today encompass more than 150 product categories. "We reviewed our buying and merchandising teams to see what type of ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.