BOCA RATON, Fla. -- Building on advertising impetus from supermarkets, Scott Paper here is rolling out a worldwide promotional campaign, including television spots, for its repositioned household and personal-care paper products. Supermarket chains nationwide -- including Giant Eagle, Safeway, Albertson's, Winn-Dixie, Harris Teeter, Kroger Co., Waldbaum's and Omni Superstore -- have run full- and half-page newspaper ads devoted to Scott's new product initiatives since they began entering ...
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