BOSTON -- When it comes to selling fish and seafood to Hispanic consumers, mainstream retailers have barely scratched the surface of a huge and potentially lucrative market, an expert on marketing to Hispanics said. Considering there are more than 38 million Hispanics in the United States and these consumers have huge buying power, not to mention a fondness for seafood, retailers would do well to invest the time and energy into researching their local markets for sales-building ideas, said ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.