Supermarkets are expected to up the ante on seasonal merchandising this year. The General Merchandise Distributors Council's study on Seasonal Best Practices has added new impetus to the category, which is being used by some as a competitive tactic to offset mass merchandisers' offerings and recoup margin lost to items subject to footballed pricing. "It probably represents one of the last bastions we have for profit in nonfood since everything has become commodity-driven," said John Stahl, ...

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