ORLANDO, Fla. -- While watermelons may seem to sell themselves in the summertime, a study done for the National Watermelon Promotional Board here suggests targetted promotions can boost sales by almost 400%. The study, conducted by U.S. Marketing Services in Sonoma, Calif., tracked watermelon sales at three different supermarket chains in Detroit, Chicago and Los Angeles in 1994 and 1995. The study found that consumers respond to watermelon promotions. During the study period, 12 ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.