As more manufacturers of specialty chocolates bring them to the supermarket channel, retailers are making these profitable items stand out by using special cases and displays, and merchandising them in nontraditional areas of the store. The ideal positioning for upscale chocolate is not in the candy aisle but in the floral section and the wine section, according to some retailers polled by SN. This is because in these boutique areas, a fairly high percentage of these items are purchased as ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.