As ice cream category management advances, retailers are paying closer attention to aisle resets. "We reset our ice cream/novelty aisle each spring," said Gary Kaphing, frozen/dairy buyer/merchandiser at Cub Foods, Stillwater, Minn., a division of Supervalu, Minneapolis. Before the summer season begins, Kaphing analyzes performance of various items and weeds out slow stockkeeping units while adding new items. "Additionally, we set our sections by movement of each SKU in order to maximize ...
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