Everybody wants to get into the act. Cross-promotions of sell-through videos with other products sold in supermarkets are proliferating at a rapid pace. Manufacturers want to tap into the magic of Hollywood to promote their products, while the studios embrace the trend as a way to economically extend their marketing reach, observers said. While definitive information on the number and extent of cross-promotions is hard to come by, retailers said there will be more video marketing programs ...

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