For supermarkets, sell-through video sales via the Internet are intriguing, especially since the channel defies the confines of space. All the mechanisms are in place to make it a reality. Most major chains have a web site and shoppers are placing grocery orders through their computers today. However, some video executives are skeptical about the viability of on-line sales because video sell-through titles appear to benefit from the shopping experience and they are an impulse-driven buy. ...

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