For supermarkets, sell-through video sales via the Internet are intriguing, especially since the channel defies the confines of space. All the mechanisms are in place to make it a reality. Most major chains have a web site and shoppers are placing grocery orders through their computers today. However, some video executives are skeptical about the viability of on-line sales because video sell-through titles appear to benefit from the shopping experience and they are an impulse-driven buy. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.