NEW YORK -- Colgate-Palmolive here entered the sensitive toothpaste market today when it began shipping Colgate Sensitive Maximum Strength Toothpaste. Co.]." The Colgate toothpaste comes in a 4-oz stand-up tube. Accompanying the toothpaste launch is the Colgate Sensitive toothbrush. Colgate is recommending that retailers merchandise the brush, with its rubber handle, flexible neck and soft bristles, in the specialty toothbrush section. The average retail selling price for both products ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.