SAN JOSE, Calif. -- Supermarket delis should stop concentrating on price and, instead, set out to provide "wow" customer service. That was the message conveyed by T. Scott Gross, author of "Positively Outrageous Service," while speaking at the International Dairy-Deli-Bakery Association's seminar and exposition here last week. Gross said stressed-out customers today don't care as much about price as they do about a pleasant experience. "They're buying an experience, not stuff," Gross said. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.