Pasta sales are on the rise, and retailers see them remaining "al dente" for the foreseeable future. A lot of factors are supporting the trend. "The high-quality prepared sauces make it so simple to make a good pasta dinner today, and they are very economical, too," explained William Vitulli, vice president of government and community relations at A&P, Montvale, N.J. "Pasta can be bought on sale at a darn good price, it makes a very fast meal and, dietwise, pasta is very acceptable, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.