Increased customer demand for new releases is fueling the growth of shared-transaction fee programs. Four of the five participants in this year's roundtable are using or testing the programs from either SuperComm, Dallas, or Rentrak Corp., Portland, Ore. Results so far have been promising, they said. "Shared-revenue, when used correctly, can help satisfy more customer demand during that crucial initial two-month period of a title's release," said Clifford Feiock, video coordinator at Nash ...
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