BOISE, Idaho -- The three-unit Shaver's supermarket chain here has found that a price promotion that ties sell-through and rental seems to produce the best results for promoting the sales of children's video. The chain has been offering sell-through and rental in all three of its stores for about 10 years, and has tried a host of different promotions to encourage children's video transactions, according to president Dennis Shaver, who handles all the video purchasing for the stores himself. ...
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