WEST BRIDGEWATER, Mass. -- Shaw's Supermarkets here last week began rewarding its loyal club card customers and store employees a discounted membership to an interactive online vacation planning service. Shaw's is making available to over 3 million loyalty card holders and more than 30,000 employees discounted access to VacationCoach (www.vacationcoach.com), Maynard, Mass., which launched on June 15. Those who take advantage of the service will get a 50% reduction on the $25 annual ...

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