SAN ANTONIO -- With competition for shelf space at an all time high, smaller brand marketers are devising alternative strategies to get their products accepted by retailers. Meeting that challenge spawns creative ways to go to market, as was evident at the National Food Distributor Association's Mid-Winter Table Top Show here. Gilway Co., Paramus, N.J., a small importer, is introducing small packages of Sweet Suites, sugar in the shape of hearts, diamonds, clubs and spades. Outgunned by ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.