If you build it, they will buy. But if you rely solely on your retail customers to erect in-store promotional displays for you, odds are the job won't get done half the time. All your rhetoric, strategy, communications and investment in retail promotion stops cold at the shelf if the product isn't out there shining on deal day. "If the display is not set up, or it is left sitting in the back room, it doesn't do us any good. Stores are so busy today that it is difficult for them to take on ...

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