DAYTON, Ohio -- Some considered it a surprise move when the School and Home Office Products Association here appointed an executive from publishing to be its new president. Steve Jacober, former president of Macfadden Trade Publishing, an affiliate of Macfadden Publishing Inc., New York, who also was editor and publisher of Discount Merchandiser magazine while at the company, was chosen for the SHOPA position from among others with association backgrounds who were vying for the job. ...

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