CHICAGO -- Dominick's Finer Foods here has stepped up in-store sampling as part of a demo campaign to increase sales of Center Store products. The retailer teams with its vendors every other week for a heavily publicized "Taste of Dominick's" promotion that has become a favorite with Windy-City shoppers. Details of the promotion were disclosed by Sheila Janek, in-house manager at Dominick's for New York-based News America Marketing, on June 10 when she spoke here at a Stand-out Sampling ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.