MUSKEGON, Mich. -- The functional foods market continues to grow, with ready-to-drink nutraceutical beverages second only in sales to ready-to-eat cereals (see story in Supermarket Beverage on Page 36). Although these beverages are infused with extra vitamins and claim to proffer health-related perks -- such as increased energy and immune-boosting benefits -- SN has found that some U.S. consumers are still basing the purchase of these products on taste alone. And, those shoppers that SN ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.