Perhaps one of the biggest drivers in the evolution of the private-label industry has been the increasing level of consumer acceptance of store-brand products. SN polled shoppers on their feelings about store brands, and while some say they will always remain brand loyal to certain national brand Center Store products, many voiced their faith in the quality of the private-label lines they encounter most often. Here are some of the responses received: Angeline Kniff, Cocoa Beach, Fla., 75, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.